Bowling sites are usually not the highlight during the summer months for the reason that people choose to do outdoor activities to enjoy the weather. Many business owners are still figuring out ways to make it through this rough summer season without going into bankruptcy.
The most fundamental thing any business owner should do plan in advance. The marketing staff of each bowling center should chart a nine month financial allowance and expect to stretch the budget to cover the summer months. The owner can’t afford to neglect this action if the company wants to survive. Every form of business normally have its own low tide season and it’s just a matter of controlling things appropriately, especially the budget, to overcome the issue.
In executing the budget plan, the owner and the team need to watch their spending during the lucrative months for it can be tempting to spend when money is pouring in during high tide business season. However, if the team exercises financial discipline, the summer months will not likely drain the business account for fixed operating expenses.
The owner and the managers should verify the fixed expenses of the bowling center month after month such as electrical power, water, workers’ salary and maintenance. This is very much useful so that the team will not spend beyond their capacity especially if they are considering to purchase items for the improvement of the space.
There are areas that consider shutting down their operations like for a week or longer all through the summer months to cut cost. But there are bowling centers that can’t afford to take cost saving measures.
Organizing interesting programs to draw people to your bowling center is one of the many things that you can do to help the business during the summer months. For example, you can set up a free summer package for kids with the aim to get families to bowl over the summer. Most of the bowling centers today already have their websites which is very beneficial since families can conveniently make their registration over the internet. The new trend is that families subscribe their kids on the center’s website for free and in return they will have the admission to bowl free games daily during the summer. This is pretty appealing to parents especially if they want to encourage their kids to be active in sports and at the same time availing the activity for free.
This strategy is very helpful for bowling centers because even if they are offering games for free, other revenue streams see an increase in activity for example the snack bar area, arcade room, redemption games, and even the billiards room are being utilized.
Another benefit is that when families sign up on the website, they are asked to provide demographic information which include home of record for the children, full names, and birthdays. The data obtained are extremely helpful for marketing purposes not only during the summer months but year round as well for the info can be used to send out fliers, emails and for phone calls to get the word out about upcoming events and promos.
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